Importance of On & Off-Page SEOOn-Page & Off Page SEO is where the action begins. On-Page SEO involves optimizing what you can see. Search engines want to see that your website looks presentable and relevant to the search query. Relevant and quality content is also important to provide value to your audience. Off-Page SEO on the other hand involves optimizing what you can't see. It boosts your site's trustworthiness, relevance, and authority. It helps search engines understand how everyone perceives your site. How to do On & Off-page SEOFor On-page SEO, you need to optimize your site's appearance and speed. Your aim is to optimize the titles, descriptions, and content. They need to be in optimized length and relevant to the keywords you aim for. Off-page SEO is about building high-quality backlinks, engaging on socials, citations, and local SEO.
