Importance of Keyword Research & MappingKeyword research and mapping are crucial to a successful SEO strategy. Finding what your target audience is searching for will help you drive traffic to your website. And mapping keywords correctly will prevent keyword cannibalization which is very important in ranking. How to do Keyword Research & MappingFirst is knowing the goal you want to achieve. Be it website traffic, generating leads, or boosting sales. Then identify the seed keywords to use in a Keyword Research Tool. Look for the long tail keywords according to your goal for lower competition. Then evaluate your keywords based on search volume, keyword difficulty, search intent, and relevance to your website.
