Importance of Data BenchmarkingThis is the first step before doing anything else. We need to take a clear picture of how your website is doing. Through this, we can track our progress. We will also use this to analyze and decide what to improve next. Without Data Benchmarking, we cannot compare or analyze our data properly. How to do Data BenchmarkingI use Google Analytics and Google Search Console for data benchmarking. Screenshots of important data are to be taken.
Examples are the number of users who checked the site, sessions, clicks, and impressions. We can use this data to compare our progress after applying effective SEO strategies.
